Oliver’s Delivery Guide

Hi Oliver here! Please read and/or view the following guides and tool links. This should allow you to very easily offer an Accessibility service to clients with a pretty short learning curve.

Strategy for Engaging Clients for On-Page and Technical SEO Services

Selling On-Page and Technical SEO services to local businesses requires a combination of education, demonstration, and relationship-building. Here’s a comprehensive strategy that integrates the capabilities of Agency Client Finder (ACF) and some outside-the-box options.

Note that SEO services should also include link-building but it is simple to create reports for On-Page and Technical SEO that are easily understood by prospective clients, so work well as foot-in-the-door services.

1. Research and Analysis Using ACF:
   • Targeted List Creation: Use ACF to build a list of local businesses that have an online presence but might not be optimized for search engines.
   • Website Analysis: Use ACF’s AI capabilities to analyze the potential customer’s website. Look for common SEO issues like missing meta tags, slow page load times, broken links, and mobile-unfriendliness.
2. Educate the Prospects:
   • Workshops and Seminars: Host local workshops or seminars on the importance of SEO. This not only positions you as an expert but also educates local businesses on why they need your services.
   • Case Studies: Prepare case studies of past clients where your services made a significant difference. Real-world examples can be very convincing.
3. Demonstrate Value:
   • Free SEO Audit: Offer a free basic SEO audit for local businesses. This can be a teaser of the more comprehensive services you offer. Once they see the gaps in their current strategy, they’re more likely to hire you to fix them.
   • Testimonials: Showcase testimonials from satisfied clients. Word of mouth and recommendations can be powerful, especially in local communities.
4. Personalized Outreach:
   • Tailored Emails: Use ACF’s AI capabilities for email creation. Ensure that the content is personalized, highlighting specific issues you found on the prospect’s website and how you can help.
   • Cold Calls: While many dread it, cold calling can be effective, especially if you’ve done your research and can speak to specific issues the business might be facing.
5. Outside-the-Box Options:
   • Local SEO Challenges: Organize a challenge or competition where local businesses participate to improve their SEO rankings. Offer your services as the prize for the winner.
   • Collaborate with Non-Competing Local Services: Partner with local businesses that offer complementary services. For instance, if there’s a local web design agency, they might have clients in need of SEO.
   • Offer Packages: Bundle your SEO services with related offerings like content creation, social media optimization, or even basic website maintenance. This provides more value to the client.
   • Leverage Local Media: Write columns or guest posts for local newspapers or magazines about the importance of SEO. You can also appear on local radio shows or podcasts.
6. Build Relationships:
   • Networking: Attend local business events, chamber of commerce meetings, and other networking events. Building relationships in person can lead to trust and more business opportunities.
   • Referral Program: Offer a referral program where current clients or other local businesses get benefits for referring new clients to you.
7. Follow-Up:
   • After initial contact, always follow up. Sometimes businesses need time to consider, or they might have missed your first message. A gentle reminder can bring your services back to the forefront of their minds.
8. Upsell:
   • You can also try to up sell additional SEO services like link-building. Alternatively you could value load the SEO service on offer to help close the sale.

Remember, the key to selling any service, especially something as technical as SEO, is to make the benefits clear to the client. Focus on how your services can increase their online visibility, bring in more customers, and ultimately boost their bottom line.

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SEO Services Services You Can Offer

Offering a tiered package system allows businesses to choose what fits their needs and budget, while also giving you the opportunity to up sell or cross-sell services. Here’s a breakdown of potential packages for On-Page, Technical SEO. Related services have been added as value loading or add-ons/up-sells to show how different offers can be made..

1. Starter Package (For Small Local Businesses or Startups):

• On-Page SEO:
  • Keyword research for up to 5 pages
  • Meta title and description optimization for up to 5 pages
  • Content recommendations
• Technical SEO:
  • Basic website audit (site speed, mobile optimization)
  • XML sitemap creation and submission
• Local SEO:
  • Google My Business (GMB) setup and optimization
  • Basic local citation building (listing the business in local directories)

2. Growth Package (For Medium-sized Local Businesses):

• On-Page SEO:
  • Keyword research for up to 15 pages
  • Meta title and description optimization for up to 15 pages
  • Content optimization and recommendations
  • Image optimization
• Technical SEO:
  • Comprehensive website audit
  • XML sitemap creation, submission, and monitoring
  • Robots.txt optimization
  • Broken link identification and fixing
• Local SEO:
  • GMB setup, optimization, and regular updates
  • Local citation building and management
  • Review management and response strategy
• Link Building:
  • Basic backlink analysis
  • Outreach for guest posting (1-2 guest posts)

3. Premium Package (For Larger Local Businesses or Those Seeking Aggressive Growth):

• On-Page SEO:
  • Keyword research for the entire website
  • Meta title and description optimization for all pages
  • Content optimization, recommendations, and creation (if necessary)
  • Image optimization with alt tags
  • Schema markup implementation
• Technical SEO:
  • Comprehensive website audit with regular updates
  • XML sitemap and Robots.txt optimization and monitoring
  • Site speed optimization
  • Mobile optimization and AMP (Accelerated Mobile Pages) implementation
  • Structured data implementation
• Local SEO:
  • GMB complete management with posts, updates, and review management
  • Advanced local citation building, management, and cleanup
  • Local link building
• Link Building:
  • Comprehensive backlink analysis and cleanup (if necessary)
  • Outreach for guest posting (5-10 guest posts)
  • Niche directory submissions
  • Infographic creation and distribution (for link acquisition)

Add-Ons or Upsells:

• Content Creation: Blog posts, articles, or landing pages.
• Advanced Link Building: More aggressive outreach, skyscraper technique, or PBN (Private Blog Network) setup (though use with caution).
• Social Media Optimization: Ensuring the business’s social profiles are optimized for SEO and driving traffic.
• Video SEO: Optimizing video content for search, especially on platforms like YouTube.
• Training Sessions: Offering training for the business’s team on best SEO practices or content creation.

When presenting these packages to potential clients, it’s crucial to emphasize the value each package brings. For instance, the Premium Package isn’t just more services—it’s a comprehensive strategy designed for aggressive growth. Tailor your pitch to the specific needs and goals of each business, and you’ll find many are willing to invest in higher-tier packages when they see the potential ROI.

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