Oliver’s Certification Plan

Onsite and technical SEO are crucial components of search engine optimization, focusing on optimizing individual web pages and the technical aspects of a website. Although often considered a separate subject and delivered by different teams it is intrinsically linked with link building.

1. Foundational SEO Knowledge:

Before diving into specialized onsite and technical SEO, it’s essential to have a solid understanding of general SEO principles.

• Training:
  • Free: Google’s Search Engine Optimization (SEO) Starter Guide provides foundational knowledge.
  • Paid: Platforms like Udemy, Coursera, and LinkedIn Learning offer comprehensive courses on SEO.

2. SEO Certifications and Courses:

Google Analytics Academy:

• Google Analytics for Beginners and Advanced Google Analytics: While not exclusively about SEO, understanding analytics is crucial for any SEO expert.
• Free courses available on the Google Analytics Academy website.

Moz Academy:

• Moz offers courses on everything from SEO essentials to in-depth topics like site audits and technical SEO.
• More details on the Moz Academy website.

SEMrush Academy:

• SEMrush offers free courses on various SEO topics, including technical SEO.
• After completing the courses, you can take the SEMrush SEO certification exam.
• Access the courses on the SEMrush Academy website.

Yoast SEO Academy:

• Yoast’s courses cover a range of topics, including technical SEO.
• More details on the Yoast Academy website.

3. Specialized Onsite and Technical SEO Training:

OnCrawl Academy:

• OnCrawl offers a free training platform focused on technical SEO.
• Access the training on the OnCrawl Academy website.

TechnicalSEO.com:

• This website offers free tools and resources specifically focused on technical SEO.
• Dive into the resources on TechnicalSEO.com.

4. Hands-on Experience:

• Website Audits: Conduct technical audits for websites using tools like Screaming Frog, SEMrush, or Ahrefs. This will give you practical experience in identifying and resolving technical SEO issues.
• Own Projects: Create and optimize your own websites. This hands-on experience is invaluable and allows you to test and implement technical SEO strategies in real-time.
• Stay Updated: Technical SEO is a rapidly changing field. Regularly follow industry news and updates. Websites like Search Engine Journal and Search Engine Land are great resources.

5 Hour Marathon Discusion of Technical SEO By Top Industry Experts