Linda-Jo’s Recommended Tools

Overview of Online Tools for
Social Media Marketing

1. Social Media Management & Scheduling

1. Hootsuite
   • Description: A comprehensive platform for scheduling posts, monitoring social media conversations, and analyzing results.
   • URL: http://www.hootsuite.com
2. Buffer
   • Description: Allows users to schedule, publish, and analyze all social media posts in one place.
   • URL: http://www.buffer.com
3. Sprout Social
   • Description: A platform offering social media publishing, analytics, and engagement tools.
   • URL: http://www.sproutsocial.com

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2. Content Creation, Curation & Idea Generation

4. Canva
   • Description: A user-friendly graphic design tool for creating social media graphics, presentations, and other visual content.
   • URL: http://www.canva.com
5. BuzzSumo
   • Description: Helps in discovering popular content and influencers in any industry.
   • URL: http://www.buzzsumo.com
6. Curata
   • Description: A content curation platform that helps in finding, organizing, and sharing content.
   • URL: http://www.curata.com
7. AnswerThePublic
   • Description: Visualizes search questions and suggested autocomplete searches in an image called a search cloud. Great for brainstorming content ideas.
   • URL: http://www.answerthepublic.com
8. Portent’s Content Idea Generator
   • Description: Provides catchy and engaging title suggestions based on the keyword you input.
   • URL: http://www.portent.com/tools/title-maker
9. HubSpot’s Blog Ideas Generator
   • Description: Generates blog post ideas based on nouns you input, helping kickstart your content creation process.
   • URL: http://www.hubspot.com/blog-topic-generator

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3. Analytics & Performance Tracking

7. Google Analytics
   • Description: A powerful tool to measure website traffic, user behavior, and the effectiveness of content marketing strategies.
   • URL: http://analytics.google.com
8. Socialbakers
   • Description: Provides analytics for tracking social media performance and audience insights.
   • URL: http://www.socialbakers.com
9. Brandwatch
   • Description: A social listening tool that monitors brand mentions and sentiments across the web.
   • URL: http://www.brandwatch.com

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4. Content Management & SEO

10. WordPress
    • Description: The world’s most popular content management system, ideal for blogging and content marketing.
    • URL: http://www.wordpress.org
11. Yoast SEO
    • Description: A WordPress plugin that provides real-time content analysis to optimize for search engines.
    • URL: http://www.yoast.com
12. SEMrush
    • Description: Offers tools for SEO, including content optimization, keyword research, and backlink analysis.
    • URL: http://www.semrush.com

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5. Collaboration & Planning

13. Trello
    • Description: A visual collaboration tool that helps teams plan content and social media calendars.
    • URL: http://www.trello.com
14. CoSchedule
    • Description: A content calendar and social media scheduling tool in one platform.
    • URL: http://www.coschedule.com
15. Slack
    • Description: A messaging app for teams, ideal for coordinating content creation and social media campaigns.
    • URL: http://www.slack.com

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Video Guides To Key
Social And Content Marketing Tools

How to use Canva to Create Videos, Websites, Content & More for Free.

Full In-Depth Sprout Social Tutorial

Full Tutorial On How To Use Trello (Free)