Linda Jo’s Certification Plan

1. Foundational Knowledge:

Before diving into specialized certifications, it’s essential to have a solid understanding of digital marketing principles.

• Training:
  • Free: Google’s Digital Garage offers a course on the fundamentals of digital marketing.
  • Paid: Platforms like Udemy, Coursera, and LinkedIn Learning have comprehensive courses on digital marketing.

2. Social Media Platform-Specific Certifications:

Facebook (Meta) Blueprint Certification:

• Facebook Certified Digital Marketing Associate: Entry-level certification for foundational advertising knowledge on Facebook.
• Facebook Certified Community Manager: Validates expertise in managing and scaling online communities using Facebook’s suite of apps and services.
• More advanced certifications cover creative strategy, media planning, media buying, and more.
• Details and registration on the Facebook Blueprint website.

Twitter Flight School:

• Offers courses and badges for mastering advertising on Twitter.
• Available for free on the Twitter Flight School website.

Pinterest Academy:

• A free e-learning tool with courses on Pinterest’s best practices, creative strategy, and more.
• Access it on the Pinterest Academy website.

LinkedIn Learning:

• While not a certification, LinkedIn offers courses on leveraging its platform for marketing.
• Available on the LinkedIn Learning platform.

3. Content Management and Strategy:

HubSpot Content Marketing Certification:

• Covers storytelling, content creation, repurposing, and promotion.
• Available for free on the HubSpot Academy website.

Content Marketing Institute (CMI) Certification:

• Online Training and Certification Program: Covers the full content marketing lifecycle.
• Details available on the CMI website.

4. General Digital and Social Media Marketing Certifications:

Digital Marketing Institute (DMI):

• Certified Digital Marketing Professional: Covers SEO, content marketing, social media, and more.
• More details on the DMI website.

Hootsuite Social Marketing Certification:

• Validates expertise in core areas of social media marketing.
• Available on the Hootsuite Academy website.

5. Hands-on Experience:

• Consider internships or entry-level positions at digital marketing agencies.
• Manage social media and content for local businesses, non-profits, or personal projects to gain practical experience.

6. Stay Updated:

• The digital marketing landscape is ever-evolving. Regularly follow industry news, participate in forums, and attend conferences. Websites like Social Media Examiner and Content Marketing Institute are great resources.

Twitter Flight School Video Badge Certification Exam Answers Prep

How to Prepare for Facebook Certified Digital Marketing Associate Exam

400-101: Facebook Certified Media Planning Professional (8 videos)

410-101: Facebook Certified Media Buying Professional (11 videos)