Serina’s Delivery Guide

Hi Serina here! Please read and/or view the following guides and tool links. This should allow you to very easily offer an Accessibility service to clients with a pretty short learning curve.

Strategy for Engaging Clients for
Website Security Services

Serina’s Guide to Selling WordPress Security Services to Local Businesses

Hello! I’m Serina, a dedicated Website Security Expert. Over the years, I’ve seen a surge in cyber threats, especially targeting WordPress sites. Local businesses often underestimate these threats, leaving them vulnerable. Here’s my strategy to help your agency effectively sell WordPress security services to local businesses:

1. Understand Your Prospects Before anything else, get to know your potential clients. Use the Agency Client Finder (ACF) to build a targeted list of prospects and analyze their websites. This will give you insights into their current security posture and potential vulnerabilities.

2. Personalized Outreach Craft personalized emails using ACF’s AI capabilities. Your message should resonate with each business’s unique needs. Remember, generic pitches often end up in the trash. Make yours stand out.

Hooks to Engage Clients:

• Urgency: Highlight recent security breaches in the news, especially those affecting WordPress sites.
• Statistics: Share alarming stats about website hacks, emphasizing the high percentage targeting small businesses.
• Testimonials: Showcase stories from other local businesses you’ve helped.

3. Offer a Free Security Audit This is a powerful hook. By offering a complimentary security assessment, you can show potential clients their vulnerabilities firsthand. This not only demonstrates your expertise but also creates a sense of urgency.

4. Host Security Workshops An outside-the-box idea: organize local workshops or webinars about WordPress security. Educate business owners about common threats, the importance of regular updates, and best practices. This positions your agency as a trusted expert.

5. Collaborate with Local Web Developers Form partnerships with local web development agencies. They design and build websites but might not specialize in security. This collaboration can be mutually beneficial.

6. Showcase the Benefits Clearly:

• Peace of Mind: Emphasize that with your services, business owners can focus on their core operations without worrying about security threats.
• Financial Savings: Highlight the potential financial losses from a security breach, including lost sales, ransom payments, and damage to reputation.
• Trust: A secure website boosts customer trust, especially if they’re making online transactions.

7. Offer Exclusive Local Discounts Consider creating special packages or discounts exclusively for local businesses. This not only incentivizes them but also shows your commitment to the local community.

8. Engage on Local Online Platforms Become active in local business forums, groups, or platforms. Share valuable insights, answer security-related queries, and subtly promote your services.

9. Leverage Local Media Write guest articles for local newspapers or magazines about the importance of website security. Share real-life incidents, preventive measures, and the role of professional security services.

10. Continuous Follow-Up Persistence is key. If a business doesn’t respond immediately, schedule follow-ups using ACF. Keep them informed about the latest threats or updates, ensuring you remain on their radar.

In conclusion, selling WordPress security services to local businesses requires a mix of education, trust-building, and showcasing tangible benefits. With tools like ACF and a personalized approach, you can effectively communicate the value and necessity of your services.

Selling Website Security Services

How to Sell Cybersecurity Services and the NEW Normal

How to Sell Cybersecurity Services Successfully to SMBs

Cybersecurity Objection Handling (webinar replay)

Website Security Services You Can Offer

A website security agency can offer a plethora of services and sub-services to local businesses. Given the increasing number of cyber threats, these services are crucial for maintaining the integrity, availability, and confidentiality of business data. Here’s a breakdown of suggested services.

1. Security Audits & Assessments:

• Vulnerability Assessment: Identify and quantify vulnerabilities in the website.
• Penetration Testing: Simulate cyberattacks to understand potential vulnerabilities from an attacker’s perspective.
• Risk Assessment: Evaluate potential risks and their impact.

2. Website Monitoring & Protection:

• Firewall Implementation: Set up and maintain web application firewalls (WAF) to filter and monitor HTTP traffic.
• Intrusion Detection & Prevention: Monitor website traffic to detect and prevent malicious activities.
• DDoS Protection: Implement measures to protect the website from Distributed Denial-of-Service attacks.
• Malware Scanning & Removal: Regularly scan for and remove malware.

3. Secure Hosting Services:

• Dedicated Security Hosting: Offer hosting services optimized for security.
• SSL Certificate Management: Ensure that websites have valid SSL certificates for encrypted data transfer.

4. Backup & Recovery:

• Regular Backups: Schedule and manage regular backups of the website.
• Disaster Recovery Planning: Create and implement plans to recover data and restore website functionality after any security incidents.

5. Compliance & Consultation:

• GDPR & Other Compliance: Ensure the website complies with data protection regulations.
• Security Awareness Training: Educate the business’s staff about best security practices, phishing threats, and more.
• Incident Response Planning: Help businesses develop a plan to respond to security breaches effectively.

6. Content Management System (CMS) Security:

• CMS Hardening: Strengthen CMS (like WordPress, Joomla, Drupal) against potential threats.
• Plugin & Theme Security: Ensure that all plugins and themes are free from vulnerabilities and are regularly updated.

Service Package Suggestions:

1. Basic Security Package:
   • Regular malware scanning & removal
   • SSL certificate management
   • Basic firewall implementation
   • Why: Suitable for small businesses with a limited budget but still offers essential protection.
2. Advanced Security Package:
   • All features of the Basic package
   • DDoS protection
   • Intrusion detection & prevention
   • Regular backups
   • Vulnerability assessments
   • Why: Designed for medium-sized businesses or those with a higher risk profile.
3. Premium Security Package:
   • All features of the Advanced package
   • Penetration testing
   • Disaster recovery planning
   • CMS hardening
   • Security awareness training for staff
   • Dedicated security hosting
   • Compliance consultation
   • Why: Tailored for large businesses or those in industries with strict compliance requirements or high-security needs.
4. Custom Security Solutions:
   • A mix and match of various services based on the unique needs of the business.
   • Why: Some businesses may have specific security requirements that don’t fit into standard packages.

The services and packages offered by a website security agency can be tailored to the needs and budgets of local businesses. The primary goal is to ensure that these businesses are protected from the ever-evolving landscape of cyber threats, ensuring their online presence remains uninterrupted and their data secure.

Solutions

Secure Your WordPress Website Step by Step (iThemes Tutorial)