Petra’s Delivery Guide

Hi Petra here! Please read and view the following guides and tool links. This will allow you to start to offer link-building and off-page SEO service to clients. If you are very new you should also consider outsourcing your link-building. Or using a hybrid strategy.

Strategy for Engaging Clients
for Link Building Services

Selling link building and off-page SEO services to local businesses requires a blend of showcasing immediate value, building trust, and demonstrating long-term benefits. Here’s a strategy that integrates the capabilities of Agency Client Finder (ACF) and incorporates some innovative approaches.

1. Research and Analysis Using ACF:
   • Targeted List Creation: Use ACF to identify local businesses with an online presence but lacking a strong backlink profile.
   • Backlink Analysis: Use ACF’s AI capabilities to analyze the potential customer’s backlink profile. Identify gaps, low-quality links, or opportunities for local link building.
2. Educate the Prospects:
   • Link Building Workshops: Organize local workshops explaining the importance of link building and its impact on search rankings and online visibility.
   • Visual Reports: Create easy-to-understand visual reports showing the correlation between high-quality backlinks and improved search rankings.
3. Demonstrate Immediate Value:
   • Quick Wins: Identify a few immediate link-building opportunities for the prospect, such as local directories or community websites where they can get listed.
   • Competitor Analysis: Show them where their competitors are getting links and how they’re lagging behind.
4. Personalized Outreach:
   • Tailored Emails: Use ACF’s AI capabilities for email creation. Craft personalized content that highlights specific gaps in their link-building strategy and how you can bridge them.
   • Engaging Content: Create engaging content like infographics or short videos explaining the importance of link building, which can be shared on social media or via email.
5. Innovative Approaches:
   • Local Collaborations: Propose collaborations with local influencers, bloggers, or event organizers. For instance, the business could sponsor a local event in exchange for a backlink.
   • Geo-specific Content Creation: Offer to create local content that resonates with the community, making it more likely to be shared and linked to.
   • Local PR: Leverage local news outlets, magazines, and radio stations for PR opportunities that can result in high-quality local backlinks.
   • Digital Networking Events: Organize or participate in local digital networking events or webinars. This can be a platform to discuss the importance of link building and offer your services.
6. Build Trust:
   • Transparency: Be clear about your link-building methods to ensure they’re white-hat and in line with Google’s guidelines. Avoid any tactics that might harm the business’s reputation or rankings.
   • Testimonials and Case Studies: Share success stories from other local businesses you’ve helped. Real-world results can be a powerful selling point.
7. Offer Packages:
   • Bundling: Bundle link-building services with other offerings like content creation, on-page SEO, or social media promotion. This provides more comprehensive value to the client.
   • Tiered Packages: Offer different levels of link-building packages, from basic to advanced, catering to various budgets and needs.
8. Follow-Up:
   • After your initial outreach, always follow up. This can be in the form of sharing recent success stories, new link-building opportunities, or just checking in to answer any questions.

The key to selling link-building and off-page SEO services, especially to local businesses, is to make the benefits tangible. By showcasing how these services can enhance their online visibility, drive more organic traffic, and boost credibility, you’ll be in a strong position to convert potential leads into clients.

Selling Link Building Services

What SEO Link Building Service Can You Sell To Clients Quickly?

Local SEO Basics – Link Building 101 For Local Business.

Step-By-Step Link Building Tutorials (22 videos)

5 Tips For Outsourcing Link Building That Will Save You Time And Money

Link Building and Off-Page SEO
Services You Can Offer

Link Building and Off-Page SEO are essential components of a comprehensive SEO strategy. When packaging these services for local businesses, it’s sensible to offer tiered options that cater to different needs and budgets. Here’s a breakdown of potential services and package options:

1. Basic Link Building Package:

• Local Directory Submissions: Submit the business to local directories like Yelp, Yellow Pages, and niche-specific directories.
• Social Media Profile Creation: Ensure the business has profiles on all major social platforms with backlinks to their website.
• Guest Blogging: Secure a limited number of guest post opportunities on local blogs or industry-specific sites.
• Business Citations: Ensure the business’s NAP (Name, Address, Phone Number) is consistent across all platforms.

2. Advanced Link Building Package:

• All features of the Basic Package.
• Competitor Backlink Analysis: Analyze where competitors are getting their backlinks and target similar sources.
• Content Marketing Strategy: Develop a strategy for creating shareable content that attracts backlinks.
• High-Quality Guest Posting: Secure guest post opportunities on more authoritative or nationally recognized blogs in the industry.
• Local Press Releases: Craft and distribute press releases to local media outlets.

3. Premium Link Building & Off-Page SEO Package:

• All features of the Basic and Advanced Packages.
• Influencer Collaborations: Partner with local influencers for shoutouts, mentions, or collaborations.
• Video Marketing: Create and promote videos on platforms like YouTube, ensuring backlinks to the business website.
• Podcast Appearances: Secure appearances or mentions on local or industry-specific podcasts.
• Sponsored Content: Collaborate with local blogs or news sites for sponsored articles or features.

Value Loading & Upselling Options:

• Local SEO Optimization: Enhance the business’s visibility in local search results. This includes optimizing Google My Business, generating local reviews, and local keyword optimization.
• On-Page SEO Audit & Optimization: Analyze and optimize the business’s website for keywords, meta tags, content structure, and more.
• Technical SEO Services: Offer services like site speed optimization, mobile optimization, schema markup, and XML sitemap creation.
• Content Creation: Provide content writing services for blogs, landing pages, or even product descriptions.
• Monthly Reporting & Analysis: Offer a monthly report detailing the backlinks acquired, improvements in rankings, and other relevant metrics.
• SEO Training & Workshops: Organize training sessions or workshops to educate the business about SEO best practices and how they can contribute.

Additional Considerations:

• Custom Packages: Allow businesses to pick and choose services to create a custom package tailored to their needs.
• Discounts for Long-Term Commitments: Offer discounts to businesses that commit to a 6-month or 12-month contract.
• Referral Discounts: Offer discounts or additional services for clients who refer other businesses to you.

When presenting these packages to local businesses, emphasize the tangible benefits they can expect, such as increased website traffic, higher local visibility, and ultimately, more customers. Tailor your pitch to address their specific needs and challenges, and always be ready to adjust your offerings based on feedback and market demand.

Solutions

HARO Link Building Guide (How to Get Authority Backlinks)