Mike’s Recommended Tools

Overview of Pay-Per-Click (PPC) Advertising Tools
for Business Consultants

In the competitive world of digital advertising, Pay-Per-Click (PPC) campaigns stand out as one of the most effective methods to drive traffic, generate leads, and increase sales. For business consultants specializing in PPC, having a toolkit of reliable software and platforms is crucial. Here’s a curated list of tools, categorized for your convenience, to help you excel in the realm of PPC advertising:

---

1. PPC Management & Optimization

1. Google Ads
   • Description: The most popular PPC advertising platform, allowing businesses to display ads on Google’s search engine and other properties.
   • URL: http://ads.google.com
2. Microsoft Advertising (formerly Bing Ads)
   • Description: Microsoft’s PPC platform, enabling ads on Bing, Yahoo, and other partner sites.
   • URL: http://ads.microsoft.com
3. AdEspresso
   • Description: A tool for creating, managing, and optimizing Facebook, Instagram, and Google ad campaigns.
   • URL: http://www.adespresso.com

---

2. Keyword Research & Analysis

4. SEMrush
   • Description: Offers a suite of tools including keyword research, ad tracking, and competitive analysis for PPC campaigns.
   • URL: http://www.semrush.com
5. SpyFu
   • Description: Allows users to research and download competitors’ keywords and ad variations.
   • URL: http://www.spyfu.com
6. Keyword Planner (within Google Ads)
   • Description: Provides keyword ideas and traffic estimates to help plan PPC campaigns.
   • URL: Accessible within Google Ads

---

3. Ad Creation & Testing

7. Bannersnack
   • Description: An online banner maker that assists in creating interactive ad designs.
   • URL: http://www.bannersnack.com
8. Unbounce
   • Description: A platform for building, publishing, and A/B testing landing pages to improve PPC campaign performance.
   • URL: http://www.unbounce.com
9. AdParlor
   • Description: Offers ad mockup tools for Facebook, Instagram, Twitter, and Pinterest ads.
   • URL: http://www.adparlor.com

---

4. Tracking & Analytics

10. Google Analytics
    • Description: A comprehensive analytics tool to track website traffic, conversions, and ad performance.
    • URL: http://analytics.google.com
11. Supermetrics
    • Description: A reporting automation tool that pulls PPC data into platforms like Excel, Google Sheets, and Data Studio.
    • URL: http://www.supermetrics.com
12. Optmyzr
    • Description: Provides advanced PPC reporting, automation, and optimization tools.
    • URL: http://www.optmyzr.com

---

5. Miscellaneous

13. WordStream
    • Description: Offers a suite of tools to manage and optimize PPC campaigns across various platforms.
    • URL: http://www.wordstream.com
14. AdRoll
    • Description: A retargeting and prospecting platform for web and social media ads.
    • URL: http://www.adroll.com
15. PPC Protect
    • Description: Helps in preventing click fraud in Google Ads campaigns.
    • URL: http://www.ppcprotect.com

---

Video Guides To Key PPC Tools

Google Ads Tutorial 2023 Search Campaign Set Up Guide for the NEW Dashboard.

Explore the AdRoll platform with these tutorials! Watch a platform overview and learn how to easily create ads in AdRoll (7 videos).

Microsoft Advertising Tutorial For Beginners – Step-By-Step Bing Ads Tutorial and Training (12 videos).