Linda Jo’s Delivery Guide

Linda-Jo’s Guide to Selling Social Media & Content Marketing Services to Local Businesses

Hello there! I’m Linda-Jo, a seasoned social media expert. Over the years, I’ve seen many agencies struggle to sell their services to local businesses. But with the right approach and tools like the Agency Client Finder (ACF), you can make a significant impact. Here’s my strategy

1. Understand Your Prospects Before you approach any business, it’s crucial to understand their needs, pain points, and goals. ACF’s AI capabilities can help you analyze potential customers’ websites and businesses, giving you insights into what they might need.

2. Personalized Outreach Once you’ve built a targeted list of prospects with ACF, craft personalized emails. Use ACF’s AI capabilities for content creation to ensure your message resonates with each business. Remember, local businesses receive numerous pitches daily, so yours needs to stand out.

3. Offer a Free Audit This is a classic but effective tactic. Offer a free social media or content audit. Show them where they’re lacking and how your services can fill those gaps. This not only showcases your expertise but also builds trust.

4. Host Local Workshops Here’s an outside-the-box idea: host local workshops or webinars on the importance of social media and content marketing. This positions you as an expert in the field and allows local businesses to see the value firsthand.

5. Collaborate with Complementary Businesses Partner with local businesses that offer complementary services. For instance, if there’s a local web design agency, propose a collaboration where they introduce your services to their clients and vice versa.

6. Showcase Success Stories Nothing speaks louder than results. Share case studies or testimonials from other local businesses you’ve helped. This provides social proof and can significantly influence a prospect’s decision.

7. Offer Exclusive Local Discounts Consider offering special packages or discounts exclusively for local businesses. This not only incentivizes them to consider your services but also shows your commitment to supporting the local community.

8. Engage on Local Social Media Groups Become active in local business groups on platforms like Facebook or LinkedIn. Share valuable insights, answer questions, and subtly promote your services when appropriate.

9. Leverage Local Media Write guest columns for local newspapers or magazines, or appear on local radio shows or podcasts. This not only boosts your credibility but also gets your name out there.

10. Continuous Follow-Up Don’t get disheartened if a business doesn’t respond immediately. The key is persistence. Use ACF to schedule and automate follow-up emails, ensuring you remain on their radar.

Selling to local businesses requires a mix of traditional and innovative strategies. With tools like ACF and a personalized touch, you can make a lasting impression and grow your client base. Best of luck!

---

I hope this strategy helps your agency thrive in the local market! If you have any more questions or need further insights, feel free to ask.

Selling Accessibility Services

How to Get Your First SMMA Client In 7 Days

How To Master SMMA Objections

How to Onboard Clients for Your SMMA / Social Media Marketing Agency

Social Media and
Content Marketing Services You Can Offer

Social Media and Content Marketing are vast fields with numerous services that can be offered. Here’s a structured set of offerings tailored for local businesses, considering value loading and upselling:

1. Social Media Marketing (SMM) Packages:

Basic SMM Package:

• Profile Setup: Creation and optimization of profiles on major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Content Calendar: Monthly content calendar with post suggestions.
• Basic Engagement: Responding to comments and messages.

Advanced SMM Package:

• All features of the Basic Package.
• Content Creation: Designing graphics, short videos, and other visual content.
• Scheduled Posting: Regular posting on all platforms.
• Basic Ad Campaigns: Setting up and managing basic ad campaigns on platforms like Facebook and Instagram.

Premium SMM Package:

• All features of the Basic and Advanced Packages.
• Influencer Collaborations: Partnering with local influencers for promotions.
• Advanced Ad Campaigns: Creation and management of intricate ad campaigns, including retargeting.
• Monthly Analytics: Detailed reports on engagement, growth, and ROI.

2. Content Marketing Packages:

Starter Content Package:

• Blog Posts: A set number of blog posts per month.
• Content Calendar: Monthly content suggestions and planning.
• Basic SEO Optimization: Ensuring content is optimized for search engines.

Pro Content Package:

• All features of the Starter Content Package.
• Guest Posts: Securing guest post opportunities on local or industry-specific sites.
• Infographics: Creation of visually appealing infographics.
• Email Newsletters: Crafting and sending regular newsletters to subscribers.

Elite Content Package:

• All features of the Starter and Pro Content Packages.
• E-books & Whitepapers: Creation of in-depth content pieces for lead generation.
• Video Content: Producing short video content for platforms like YouTube or social media.
• Content Promotion: Promoting content through paid ads or partnerships.

Value Loading & Upselling Options:

• Local SEO: Optimize their content and social profiles for local search results.
• PPC Advertising: Offer Pay-Per-Click services to amplify their content reach.
• Social Media Training: Workshops to educate businesses on best practices.
• Content Strategy Consultation: Deep dives into their content strategy to identify gaps and opportunities.

Presentation for Maximum Sales:

1. Tailored Proposals: Since you have a targeted set of prospects from a specific niche/industry/geography, customize your proposals to address the unique challenges and opportunities within that niche.
2. Demonstrate ROI: Use case studies and testimonials to show potential clients the tangible benefits of your services.
3. Flexible Pricing: Offer bundle discounts or loyalty pricing for long-term commitments.
4. Interactive Demos: If possible, give them a live demonstration of how you craft content or manage social media profiles.
5. Free Workshops: Organize free workshops on the importance of content marketing and social media. This not only educates but also positions you as an industry expert.
6. Trial Offers: Allow businesses to try a service (like one blog post or a week of social media management) at a discounted rate.

Organizational Tips:

1. Segmented Teams: Have dedicated teams or individuals for different services – one for social media, another for content creation, etc.
2. Regular Training: Ensure your team is always updated with the latest trends in content marketing and social media.
3. Feedback Loop: After delivering your services, always seek feedback. This helps in refining your offerings and understanding client needs better.
4. Stay Updated: Especially in fields like social media, trends change rapidly. Ensure you’re always updated and offer the latest strategies to your clients.

Remember, the key is to understand the unique needs of the local businesses in your targeted niche and tailor your offerings accordingly. By demonstrating value and building trust, you can position your agency as the go-to solution for their content marketing and social media needs.

Solutions

Top 9 SMMA Services & Skills You MUST Learn