Jason’s Delivery Guide

Hi Jason here! Please read and/or view the following guides and tool links. This should allow you to very easily offer a Google Business Profile service to clients with a pretty short learning curve.

Google Business Profile Client Engagement Strategy

Objective:

Acquire new clients for our Google Business Profile management services.

Target Clients:

1. Businesses found using Agency Client Finder
2. No existing or incomplete or badly ranked Google Business Profile
3. Brick and mortar businesses in our city

Strategy:

1. Find Prospects with Agency Client Finder

1.1. Enter our city location
1.2. Select business categories like “Restaurants” “Retail” etc.
1.3. Filter for businesses with no GBP listing
1.4. Save prospects that fit our target client profile

2. Research Prospects

2.1. Visit the website of each prospective client
2.2. Review services, offerings, messaging
2.3. Note website issues like poor design, user experience

3. Connect with Prospects

3.1. Email prospects introducing our services
3.2. Mention we found them via Agency Client Finder
3.3. Highlight opportunities to improve their online presence

4. Make the Case for GBP

4.1. Follow up with prospects who respond to schedule calls
4.2. Provide an overview of the benefits of GBP for driving in-person sales
4.3. Share specifics on how we can optimize their new GBP listing

5. Close the Deal

5.1. Send customized quotes outlining proposed GBP services
5.2. Offer a discounted first month or free profile setup as an incentive
5.3. Persistently follow up to secure long-term contracts

6. Onboard Clients

6.1. Collect logins and access needed to manage new GBP accounts
6.2. Align on first-month goals and ongoing optimization strategy

7. Optimize GBP Listings

7.1. Complete profile setup and enhancement per best practices
7.2. Implement optimization strategy: photos, descriptions, posts, etc.

8. Report on Results

8.1. Provide monthly recaps of GBP activities and metrics
8.2. Share tangible improvements and evidence of ROI
8.3. Request reviews, testimonials, and referrals

9. Expand Services

9.1. Offer additional services like Google Ads, SEO, web design
9.2. Pitch based on our proven success optimizing their GBP

This structured plan should give you a roadmap to effectively target and acquire clients who can significantly benefit from Google Business Profile management services. Good luck!

Selling Google Business Profile Services

Selling GBP Services is like selling any digital services. This video shows you the five best ways to market any of your services to local clients.

How to Sell Google My Business Services (PRICING, OFFER, SALES POINTS & MORE)

Talking about pricing for Google Business Profile.

Google Local Service Ads FULL Tutorial + 4 Things YOU MUST Avoid

Google Business Profile Services You Can Offer

Here is a list of services, sub-services, and related services that could be offered to clients related to Google Business Profile:

Core Services:

• Google Business Profile Setup and Optimization
  • Profile creation
  • Business information (name, address, hours, etc.)
  • Category selection
  • Profile photos
  • Descriptions
  • Attributes
  • Services
  • Products
  • Posts
  • Responding to reviews
• GBP Management & Maintenance
  • Ongoing profile updates
  • Monitoring and responding to reviews
  • Post creation
  • Insights analysis
• GBP Advertising
  • Google ads such as promoted pins
  • Social media ads pointing to GBP

Related Services:

• Website Design
  • Custom website development
  • Landing pages
  • Ensuring GBP integrates with site
• Search Engine Optimization
  • On-page optimization
  • Backlink building
  • Local SEO best practices
• Online Reputation Management
  • Review generation
  • Review response
  • Negative review removal
• Digital Marketing Strategy
  • Comprehensive plan to improve online presence
  • Integrated use of GBP, website, SEO, ads
• Google Analytics
  • Installation and configuration
  • Ongoing reporting and analysis
• Google My Business Photos
  • Professional photography for GBP
  • Virtual tours
• Online Directory Management
  • Registering and optimizing directories
  • Citation building

Solutions

Google Business Profile Masterclass

How to Run Google My Business Audits