Anika’s Recommended Tools

Overview of Online Tools for Video Marketing

Comprehensive Video Marketing Toolkit for Local Businesses

1. Video Creation and Editing Tools

1.1 Canva

• Description: Canva is a graphic design tool allowing users to create a variety of visual content, including videos, with user-friendly functionality and a vast library of templates, images, graphics, and fonts.
• URL: https://www.canva.com/

1.2 Virbo by Wondershare

• Description: Generate Engaging AI Video in Minutes! Easily convert text into professional spokesperson videos in over 120+ voices & languages.
• URL:https://virbo.wondershare.com/

1.3 Adobe Premiere Pro

• Description: A professional video editing software allowing users to cut, edit, and add effects, and it’s suitable for both beginners and advanced users.
• URL: https://www.adobe.com/products/premiere.html

1.4 Kapwing

• Description: A user-friendly, browser-based video creation tool with features like editing, subtitles, and graphics.
• URL: https://www.kapwing.com/

1.5 Animoto

• Description: A video maker with templates that allow for easy and automated video creation, including animations, graphics, and stock footage.
• URL: https://animoto.com/

1.6 Biteable

• Description: An online video maker offering a variety of templates to create videos with animations, graphics, and stock footage.
• URL: https://biteable.com/

1.7 Renderforest

• Description: An online video creation platform offering customizable templates, animations, and branding tools.
• URL: https://www.renderforest.com/

2. Video Hosting/Sharing Platforms

2.1 YouTube

• Description: A widely-used platform to host and share marketing videos, vlogs, tutorials, etc., offering extensive reach and engagement.
• URL: https://www.youtube.com/

2.2 Vimeo

• Description: A professional ad-free video hosting platform with premium plans focusing on high-quality content.
• URL: https://vimeo.com/

2.3 Wistia

• Description: A video hosting platform optimized for business marketing, offering detailed analytics and video SEO.
• URL: https://wistia.com/

3. Social Media Posting Tools

3.1 Hootsuite

• Description: A social media management platform to schedule video posts to multiple networks, monitor interactions, and measure results.
• URL: https://hootsuite.com/

3.2 Buffer

• Description: A simpler approach to scheduling posts, tracking the performance of your content, and managing all your social media accounts in one place.
• URL: https://buffer.com/

3.3 Planoly

• Description: A visual planner for Instagram, allowing for the management of marketing campaigns and analytics.
• URL: https://www.planoly.com/

4. Video Marketing Platforms

4.1 YouTube Ads

• Description: Allows for the creation and management of targeted video ads to reach and engage with diverse audiences effectively.
• URL: https://ads.youtube.com/

4.2 TikTok Ads

• Description: Offers a variety of promoted video campaigns on one of the fastest-growing social media platforms.
• URL: https://ads.tiktok.com/

4.3 Facebook/Instagram Ads

• Description: Enables the sharing of video ads in-stream or in the newsfeed to reach a vast and engaged audience.
• URL: https://www.facebook.com/business/ads

5. Analytics Tools

5.1 YouTube Studio

• Description: Provides insights and metrics on YouTube video performance, including views, engagement, and subscriber growth.
• URL: https://studio.youtube.com/

5.2 Facebook Insights

• Description: Offers detailed metrics and analytics about video and content performance on Facebook.
• URL: Accessible via Facebook Page management.

5.3 Iconosquare

• Description: Provides detailed Instagram video and content analytics.
• URL: https://iconosquare.com/

5.4 Wistia Analytics

• Description: Offers in-depth video engagement analytics and insights.
• URL: https://wistia.com/product/analytics

Video Guides To Key Tools for Video Marketing

Create professional videos from your browser using Canva’s drag-and-drop editor with transitions, animations, audio library, and more. In this five-part series, we’ll show you the basics of editing a video project in Canva, from kick-off to completion..

Generate Engaging AI Video in Minutes! Easily convert text into professional spokesperson videos in over 120+ voices & languages.

How to use Loom to Record Your Screen for FREE.