Amber’s Recommended Tools

Overview of Online Tools for Reputation Management

Review Management Tools

Power Online Reviews (power-online-reviews/) is a WordPress plugin that allows you to request feedback from customers and then prompt for reviews from third party platforms like Google My Business, Yelp, Facebook etc.

Bad reviews can be managed internally by you, or your clients company, so that they can be addressed with the customer.Optionally reviews can be kept 100% internal. This may be useful for a business that is currently receiving a high number of negative external reviews.

In practice the feedback can be managed in-house and the business can make improvements based on the feedback in the reviews. This has the added advantage of limiting the amount of external negative reviews as it allows customers to “vent” internally

Review Monitoring Tools

• Birdeye (https://birdeye.com/) – platform to monitor and manage reviews across over 100 sites like Google, Facebook, Yelp. Provides alerts and review request capabilities.
• ReviewTrackers (https://www.reviewtrackers.com/) – dashboard to track reviews from major sites and social networks in one place. Offers monitoring, response tools, and analytics.
• Grade.us (https://grade.us/) – integrates with Gmail to monitor and respond to Google reviews right from the inbox. Provides alerts and templates.

Social Media Management

• Hootsuite (https://hootsuite.com/) – popular platform to schedule social media posts, engage with audiences, and monitor brand mentions across networks.
• Sprout Social (https://sproutsocial.com/) – social media management and monitoring tool with engagement, publishing, and analytics capabilities.
• Sendible (https://www.sendible.com/) – provides social listening, publishing, analytics, and tracking of ROI across social channels.

Customer Surveys

• SurveyMonkey (https://www.surveymonkey.com/) – easy-to-use survey builder and tool to create, send, analyze, and act on feedback surveys.
• Qualtrics (https://www.qualtrics.com/) – advanced platform for survey creation, distribution, analysis and action planning.
• SurveyPlanet (https://www.surveyplanet.com/) – simple DIY surveys with customizable templates, logic, branding, and results analysis.

Video Guides To Key Tools for Reputation Management

---

---

---