Oliver’s Recommended Tools

On-Page and Technical SEO Tools for Business Consultants

In the ever-evolving world of digital marketing, On-Page and Technical SEO play pivotal roles in ensuring a website’s visibility and performance. For business consultants aiming to provide comprehensive SEO services, having the right tools is essential. Here’s a curated list of tools, categorized for your convenience, to help you excel in this domain:

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1. Keyword Research & Content Optimization

1. SEMrush
   • Description: A comprehensive digital marketing tool that offers keyword research, site audits, competitor analysis, and more.
   • URL: http://www.semrush.com
2. Ahrefs
   • Description: Known for its extensive backlink database, it also provides keyword research, content analysis, and site audits.
   • URL: http://www.ahrefs.com
3. Ubersuggest
   • Description: A free tool by Neil Patel that offers keyword suggestions, backlink data, and site audits.
   • URL: http://www.ubersuggest.com

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2. Technical SEO & Site Audits

4. Screaming Frog SEO Spider
   • Description: A desktop-based crawler that analyzes and audits technical and on-page SEO.
   • URL: http://www.screamingfrog.co.uk/seo-spider
5. DeepCrawl
   • Description: A cloud-based crawler that provides insights into technical SEO issues and opportunities.
   • URL: http://www.deepcrawl.com
6. Sitebulb
   • Description: An intuitive SEO auditing tool that provides visual reports and insights.
   • URL: http://www.sitebulb.com
7. Merkle SEO tools
   • Description: A selection of useful SEO tools in one dashboard.
   • URL: https://technicalseo.com/tools

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3. On-Page SEO Analysis

7. Moz Pro
   • Description: Offers tools for keyword research, link analysis, and on-page optimization.
   • URL: http://www.moz.com/products/pro
8. Clearscope
   • Description: A content optimization platform that helps in producing content that’s relevant to your target audience.
   • URL: http://www.clearscope.io
9. PageOptimizer Pro
   • Description: Provides on-page SEO recommendations based on competitors’ data.
   • URL: http://www.pageoptimizer.pro

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4. Schema & Structured Data

10. Google’s Structured Data Testing Tool
    • Description: Test and validate structured data on a webpage.
    • URL: http://search.google.com/structured-data/testing-tool
11. Schema Markup Generator
    • Description: A free tool to help generate schema markup in JSON-LD format.
    • URL: http://technicalseo.com/tools/schema-markup-generator

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5. Speed & Performance

12. Google PageSpeed Insights
    • Description: Analyzes the content of a web page and provides suggestions to make it faster.
    • URL: http://developers.google.com/speed/pagespeed/insights
13. GTmetrix
    • Description: Provides insights on how well a site loads and offers actionable recommendations.
    • URL: http://www.gtmetrix.com
14. Pingdom Website Speed Test
    • Description: Analyzes the load speed of websites and identifies bottlenecks.
    • URL: http://tools.pingdom.com

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6. Miscellaneous

15. Google Search Console
    • Description: A free service by Google that helps monitor, maintain, and troubleshoot a site’s presence in Google Search results.
    • URL: http://search.google.com/search-console

Video Guides To Key Tools for
On-Page And Technical SEO

Semrush SEO Audit Tutorial. SEO audits are the single best way to identify what’s holding your performance back.

How to Use Ahrefs’ SEO Tools (Official Tutorials) (16 videos)

5 Free SEO Tools by Ahrefs to Improve SEO