Anika’s Delivery Guide

Hi Anika here! Please read and/or view the following guides and tool links. This should give you a good basis for delivering video marketing services to clients.

Strategy for Engaging Clients for Video Marketing Services

Selling video services to local businesses requires a combination of targeted outreach, understanding the unique needs of local businesses, and leveraging technology to streamline the process. Here’s an effective strategy using the Agency Client Finder (ACF) and incorporating blue-sky thinking.

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1. Identify Target Audience with ACF

• Local Business Categories: Use ACF to filter businesses based on categories that are most likely to benefit from video services, such as restaurants, retail stores, gyms, and local service providers.
• Business Size and Revenue: Target businesses with a certain revenue range, indicating they have the budget for video marketing.
• Online Presence: Prioritize businesses with active social media profiles or websites, as they are more likely to understand the value of online marketing.

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2. Analyze Business Websites and Online Presence

• Website Analysis: Use ACF’s AI capabilities to analyze the websites of the shortlisted businesses. Look for:
  • Lack of video content
  • Outdated promotional materials
  • Low engagement on blog posts or social media
• Social Media Analysis: Check their activity on platforms like Facebook, Instagram, and YouTube. Identify gaps in video content or low-quality video production.

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3. Craft Personalized Outreach Emails

• Email Content Creation: Use ACF’s AI capabilities to draft personalized emails. Highlight:
  • The benefits of video marketing specific to their industry.
  • The gaps you identified in their online presence.
  • How your services can provide a solution.
• Follow-up Strategy: Plan a series of follow-up emails. The first can be an introduction, the second can share success stories or case studies, and the third can offer a special discount or promotion.

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4. Offer Value-Added Services

• Free Video Audit: Offer a complimentary video content audit. This can be a great way to showcase your expertise and provide tangible value upfront.
• Workshops and Webinars: Organize free workshops on the importance of video marketing. This not only positions you as an expert but also helps in building trust with potential clients.

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5. Blue Sky Thinking Solutions

• Local Business Collaborations: Propose collaborative video projects where two or more local businesses come together. For example, a local cafe and bookstore can collaborate on a joint promotional video.
• Community Engagement: Organize local events or contests where businesses can showcase their video content. This creates a sense of community and also provides businesses an incentive to invest in quality video content.
• Subscription Model: Instead of one-time projects, offer a subscription model where businesses get a certain number of videos or video-related services each month. This ensures recurring revenue and long-term client relationships.
• Virtual Reality (VR) and Augmented Reality (AR): Propose forward-thinking video solutions like VR tours for real estate agents or AR experiences for retail stores. This positions your agency as cutting-edge and can attract premium clients.

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6. Track and Optimize

• Feedback Loop: After completing projects, seek feedback. Understand what worked and what didn’t, and refine your offerings accordingly.
• ACF Analytics: Regularly use ACF’s analytics to understand the success rate of your outreach efforts. Adjust your targeting or email content based on the results.

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By combining targeted outreach with innovative, blue-sky thinking solutions, you can effectively sell video services to local businesses and establish a strong foothold in the market.

Selling Video Services

Selling Video Production to Tech Companies With Cold Emails. The above strategy is also effective for all types of business.

New to Canva? Get started with Canva for Beginners Tutorials (11 videos)

Making Videos with Canva (7 videos). Webinars covering many aspects of video creation using Canva. See Solution below for access and all Videos

Generate Engaging AI Video in Minutes with Wondershare Virbo! See Solution below for all Videos and Templates for Wondershare Virbo.

Video Marketing Services You Can Offer

Video marketing is a vast field with numerous services and sub-services that can be offered to local businesses. Here’s a structured list of services, descriptions, and possible ways to package them.

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1. Video Production Services

a. Promotional Videos

• Description: Short videos that promote a specific product, service, or event.
• Package: “Promo Pack” – 3 promotional videos for upcoming sales or events.

b. Corporate Videos

• Description: Videos that showcase the company’s mission, vision, and values.
• Package: “Brand Story” – A 5-minute corporate video with interviews and b-roll footage.

c. Testimonial Videos

• Description: Videos featuring satisfied customers sharing their positive experiences.
• Package: “Trust Builder Pack” – 5 testimonial videos with professional editing.

d. Tutorial and How-to Videos

• Description: Step-by-step guides or demonstrations of products or services.
• Package: “Tutorial Trio” – 3 how-to videos for a product or service.

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2. Video Advertising Services

a. Social Media Ad Videos

• Description: Short, engaging videos designed for platforms like Facebook, Instagram, or TikTok.
• Package: “Social Boost Pack” – 5 ad videos optimized for different social platforms.

b. YouTube Ad Campaigns

• Description: Videos specifically designed for YouTube advertising, including skippable and non-skippable ads.
• Package: “YouTube Starter Pack” – 3 ad videos with different lengths and formats.

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3. Video SEO Services

a. Video Optimization

• Description: Enhancing video titles, descriptions, and tags for better search visibility.
• Package: “Optimization Pro” – Optimization for 10 videos.

b. Thumbnail Design

• Description: Creating eye-catching thumbnails to increase click-through rates.
• Package: “Thumbnail Master Pack” – Design for 10 video thumbnails.

c. Channel Audit

• Description: Reviewing and suggesting improvements for a YouTube channel.
• Package: “Channel Revamp” – Full audit with a detailed report and action plan.

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4. Live Streaming Services

a. Event Live Streaming

• Description: Broadcasting events like product launches, seminars, or workshops in real-time.
• Package: “Event Streamer” – Full setup and streaming for one event.

b. Webinar Production

• Description: Assisting in the production and streaming of webinars.
• Package: “Webinar Wizard” – Production and streaming for a series of 3 webinars.

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5. Video Analytics and Reporting

a. Performance Analysis

• Description: Analyzing video performance metrics like views, engagement, and conversion rates.
• Package: “Performance Pro” – Monthly analysis report for up to 10 videos.

b. Audience Insights

• Description: Understanding viewer demographics, behavior, and preferences.
• Package: “Audience Analyzer” – Detailed report on audience metrics and suggestions for targeting.

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6. Video Distribution Services

a. Multi-platform Distribution

• Description: Distributing videos across various platforms like YouTube, Vimeo, and social media.
• Package: “Distribution Dynamo” – Video uploads and optimization for 5 platforms.

b. Syndication Services

• Description: Sharing videos on relevant blogs, websites, and online communities.
• Package: “Syndication Specialist” – Video syndication to 10 high-traffic websites or blogs.

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Local businesses can choose individual services or opt for packaged deals based on their needs. Offering packages can make the decision process easier for clients and can also provide better value, leading to increased sales and customer satisfaction.

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