Amber’s Certification Plan

Reputation Management for small businesses primarily refers to the online reviews from customers on the various social and search platforms. However there are many web entities that can contain content that reflects on the business reputation.

Although there is extensive training available, certification for this subject is quite limited and tends to be included within things like Google Business Profile training. Most certifications come with paid courses or from vendors of Reputation Management tools.

Free Training:

Google Digital Essentials Guide

• Description: The guide provides a comprehensive overview of digital essentials for small businesses. It covers topics such as how to build an online presence, connect with customers, and promote your business online.
• Link: Google Digital Essentials Guide

Paid Certifications:

1. Google Digital Marketing E-commerce Professional Certificate
   • Description: A professional certificate program offered by Google on Coursera that covers various aspects of digital marketing, including e-commerce.
   • Link: Google Digital Marketing E-commerce

Each of the courses below offer certification. You should choose one that suits.

1. CPD UK Courses on Reputation Management:
   • Online Reputation Course for Schools and School Staff: Designed by social media experts to help schools and school staff manage their online reputation.
   • Effective Branding and Reputation Management Strategies: A practical one-day course on creating successful branding and reputation management strategies.
   • Reputation Management: A literature-based course discussing the difference between reputation and image.
   • Brand & Reputation: A course exploring the importance of brand and reputation to the success of an organization.
   • Brand and Reputation Management – Online: A practical course on brand and reputation management.
   • Annual Certificate in Online Reputation for Various Stakeholders: Courses designed for parents, staff, leaders, and governors to manage online reputation.
   • Link: CPD UK
2. ReviewU
   • Description: ReviewU offers online training courses dedicated to helping professionals manage their online reviews and reputation. They provide in-depth courses, expert instructors, a vibrant community, and professional certification upon successful completion.
   • Link: ReviewU
3. Reputation Management Certificate Program by PRSA
   • Description: This program equips management-level communicators with best practices and resources to meet the changing expectations of senior management for Reputation Leadership. It covers various aspects of reputation management, including digital reputation, CSR, and more.
   • Link: PRSA Reputation Management
4. Online Reputation Management Course by IIDE
   • Description: This course covers Online Reputation Management & Marketing, Digital PR & Personal Branding to build & promote a positive brand image. It provides learners with tools and strategies for online reputation management.
   • Link: IIDE Online Reputation Management

Best Value Certification Course

Reed Courses: Online Reputation Management Certification

The benefits of using Reed Education